Our Story

Gradina began in Singapore with a simple habit, our founder loved gifting small creations that matched the mood and moment. That love evolved into a purpose "to craft natural, simple, meaningful products that bring comfort, joy, and intention into everyday life."

Each collection that followed was shaped by emotions, calm, joy, confidence, warmth because Gradina was never meant to be “just another product.”

It was meant to be an experience. Something that fits your mood, brightens your day, and becomes part of your small moments of self-care.

Today, Gradina continues to grow with the same heart it started to create mood-inspired, 100% natural, plant-based products that feel good to use, look beautiful on your shelf. Our story began with a gift made with love.

Our Mission

Our mission is to create simple, monochrome, 100% natural products that connect with every mood and make gifting easier, more meaningful, and intuitive.

Meet the Founders

Gradina began with Chloe’s love for creating simple, mood-inspired pieces that made people feel understood. What started as small, natural creations made for friends and loved ones soon grew into a deeper passion which is to help others express their mood and find thoughtful gifts effortlessly.

Today, Chloe leads Gradina with the same intention: to craft 10natural, mood-driven essentials that feel personal, meaningful, and beautifully simple.